Yokohama has a free, new tool for dealers – Rallio – which is designed to help them easily publish and personalize Yokohama-created social media content on all their communication channels.
“The Rallio app, which is available now, is a simple dashboard that allows distributors and dealers to receive approved content from Yokohama (along with other content pieces from the Automotive Social Portal inside Rallio) and syndicate it automatically to their brands/locations or manually approve them before they are posted,” said Alan Holtschneider, Yokohama’s director of marketing.
“This eliminates the need for dealers to spend hours creating their own social media content. All they have to do is log into their dashboard, select the content they'd like to go out on their pages and either immediately post it or schedule the content out for a future date and time.”
In addition to allowing dealers to manage their entire social media presence, the Rallio dashboard also offers a reputation management system that gives dealers the ability to monitor and respond to all of their online reviews from one simple spot. The efficiency of creating and scheduling content and responding to engaged customer is magnified when dealers have more than one location. All dealers have to do is go to and submit their registration.
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit .
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Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at .