SANTA ANA, CA – (April 13, 2017) – Baseball’s back and so is Yokohama Tire Corporation’s (YTC) longtime sponsorship of the Los Angeles Angels. This is the eighth consecutive season in which YTC is a sponsor of the American League West team.
Yokohama’s sponsorship includes its corporate logo in the highly visible position of left centerfield, where two-time MVP Mike Trout patrols. Alan Holtschneider, YTC director of marketing, said the team sponsorship and branding continues to build awareness for Yokohama products among Angels fans.
“The Los Angeles Angels have been fantastic marketing partners and their fans are terrific,” Holtschneider said. “We’re looking forward to another great season of Angels baseball.”
In addition to the Angels, Yokohama’s 2017 sports sponsorship roster includes the English Premier League’s Chelsea FC, Nitro Circus Live US Tour, Spartan Race Series, Needham Memorial Day Soccer Tournament, US Youth Soccer and motorsports series such as the Porsche GT3 Cup Challenge USA by Yokohama and the Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama.
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires that’s celebrating its 100th anniversary in 2017. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.
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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.