Why Yokohama
Yokohama Technology
Technology Drives Better Tires
As a tire rotates under load, thousands and thousands of times, the forces on the casing steel and rubber compounds are incredibly stressful and can take the life out of tires prematurely. Our exclusive technologies help combat this fatigue by reinforcing the casing to extend tire life, allowing for multiple retreads and reducing maintenance costs. The result? More tire for your dollar.
environmental performance
The BluEarth® brand is reserved for Yokohama’s most environmentally-friendly tires engineered with advanced technologies focused on fuel-efficiency and performance.
MC2 CONSERVATION FOR MAXIMUM MPG
When the enemy is fuel consumption, the solution is our Maximized Conservation Concept (MC2) technology. Utilizing advanced technology that minimizes the effects of heat on the casing and tread, MC2 tires lower rolling resistance by up to 10 percent to reduce your cost-per-mile.
PROUD TO BE SMARTWAY® VERIFIED
Yokohama offers a number of tires designed to meet SmartWay’s stringent low-rolling resistance criteria.