Yokohama announced today it is teaming up with GenRight Off Road to compete in the 2018 Ultra4 series. Simi Valley, CA-based GenRight, makers of innovative Jeep parts and accessories, will compete on GEOLANDAR M/T R-Spec tires (off-road racing versions of Yokohama’s new GEOLANDAR M/T G003™) in the Ultra4 Racing 4400 Unlimited Class.
Driver Jordan Pellegrino, who is stepping up in class after many successful years in the Ultra4 Stock Mod Class, will take over racing duties for his dad – GenRight’s President Tony Pellegrino – and make his Ultra4 Racing 4400 Unlimited Class debut in the first race of the season: King of the Hammers, Feb. 2-10 in Johnson Valley, CA.
“We’re looking forward to our partnership with GenRight Off Road and the upcoming Ultra4 Racing season,” said Fardad Niknam, Yokohama senior director of consumer product planning and product marketing. “From top to bottom, GenRight’s a special company to work with. Jordan’s an exceptional young driver and we’re excited to see what he can do with the #98 car as he moves up to the big leagues.”
“It’s great to have a world-class organization like Yokohama Tire onboard,” said Tony Pellegrino, who founded GenRight Off Road in 2006. “They have an impressive off-road racing heritage and will certainly help us throughout the season with their strong GEOLANDAR tires.”
Besides the racing sponsorship, Yokohama will also be activating its partnership with GenRight at a number of Jeep enthusiast events across the country to promote the GEOLANDAR M/T G003 and other GEOLANDAR tires.
For more on the 2018 Ultra4 race schedule, visit https://ultra4racing.com/2018-ultra4-race-schedule
Photo credit: Leadership Designs
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.
Connect with Yokohama Tire Corporation:
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Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.
About GenRight Off Road
Founded in 2006 by Tony Pellegrino, GenRight Off Road Inc. is a privately held company based in Simi Valley, CA. GenRight (short for Genuine Ideas Engineered Right) is committed to building the best and most innovative Jeep parts and accessories for Jeep enthusiasts.
American-made GenRight products are designed to withstand the terrain of the daily commute to the exploration on a back country off-road trail and are tested in the real world, at The Hammers, which are some of the hardest rock crawling trails in the U.S. For more info, visit https://genright.com/.