FULLERTON, CA (March 29, 2013) –With the 2013 season on the horizon, Yokohama Tire Corporation today announced its professional baseball sports marketing roster: The Los Angeles Angels, the New York Yankees and, for the first time, the Cincinnati Reds. Yokohama’s partnership with the Angels is in its fourth year and second with the Yankees.
“These are three strong teams in great markets for us,” said Fred Koplin, Yokohama director of marketing communications. “The Yankees are 27-time World Champions, the Angels are a perennial powerhouse, and the Reds won their division last season. The sponsorships, branding and promotions are designed to build awareness of Yokohama tire and drive consumer traffic to our local dealers.”
Koplin said the sponsorships offer Yokohama “extraordinary visibility to fans” thanks to signage in centerfield at Angel Stadium and the left-field bleacher wall in Yankee Stadium.
Yokohama will also have home plate rotational signage at Angel games, as well as in-game promotions – including “Fan-of-the-Game” giveaways – and a “Fan Fest” booth.
As an official sponsor of the Cincinnati Reds, Yokohama’s agreement includes signage (behind first base), as well pre-game, post-game and in-game spots on the Reds flagship radio station throughout the season; in-stadium displays and in-game announcements on the public address system and LED scoreboard. Koplin said Yokohama will also activate a consumer promotion with the Reds during the season.
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID® Ascend™– the first mass-market tire using Yokohama’s breakthrough orange oiltechnology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.
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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.