SANTA ANA, CA (April 21, 2015) – At the upcoming 11th annual M2W® – The Marketing to Women Conference, Fred Koplin, Yokohama Tire Corporation’s (YTC) senior director, marketing, will be part of a panel of marketing executives focusing on how to gain more business and brand awareness among women in the automotive marketplace. Women’s value to the auto industry is almost $300 billion annually, according to AskPatty.com CEO Jody DeVere, who will moderate the April 21 panel in Chicago.
Joining Koplin and DeVere on the panel are Hwei-Lin Oetken, vice president market intelligence, Kelley Blue Book; Marcela Tabares, SVP of strategic insights, A&E Networks; Sara Miller, senior program assistant, Motor Oil Matters; and Sondra Healy, owner, Turtle Wax.
“Yokohama is extremely conscientious about increasing our brand awareness to women,” said Koplin. “They make up half of all tire purchases and have a particular interest in benefits such as fuel efficiency, safety and value.”
Koplin said tire dealers are increasingly aware of women customers and are creating a better atmosphere at stores. “Whether it’s at a tire store or an auto dealership, research shows the woman shopper wants a clean and comfortable environment where they can trust the salespeople. Leading retailers recognize this and are creating better retail shopping and service experiences.”
Women are careful shoppers, added Koplin. “They ask the people they trust the right questions so they can get the best tires for their vehicles.”
For more information on the M2W conference, visit www.m2w.biz.
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com
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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.