Yokohama Tire to Debut New ADVAN Sport® EV A/S at Electrify Expo Show in Texas
SANTA ANA, CA – (Nov. 9, 2023) – Yokohama Tire’s first-ever ultra high-performance all-season tire specifically designed for electric vehicles (EVs) – the ADVAN Sport® EV A/S – will debut at Electrify Expo in Austin, Texas, November 10-12. The new tire, along with several modified and motorsports EVs, will be in the tiremaker’s booth in the Electrify Showoff Driven by Yokohama section.
The Sport EV, which will be offered in 10 sizes ranging from 18 to 20 inches, officially goes on sale January 1, 2024 in the United States, according to Andrew Briggs, Yokohama Tire’s VP of marketing and product management.
“EV drivers want tires that last, and that’s one of the many benefits of the Sport EV,” Briggs said. “Its long, reliable treadwear is hard to find in most EV-specific tires. Plus, the Sport EV offers sharp steering response and powerful braking across a variety of conditions.”
Briggs added that the Sport EV is the first tire to carry the new E+ badge, which signifies that the tire is compatible with electric vehicles and able to fulfill the unique set of requirements brought by EVs.
All sizes of the Sport EV are backed by Yokohama’s 30-day money-back guarantee and a 55,000-mile limited treadwear warranty.
Benefits for the ADVAN Sport EV A/S include:
- Long, reliable tread life is assured by the refined contact area, which equalizes the pressure distribution across the contact patch in high-torque EV applications to promote long, even wear.
- Optimized ride quality is achieved by the maximized sidewall construction which enhances sidewall stiffness to produce responsive handling characteristics and a smoother ride.
- Outstanding all-season grip comes from the new all-season compound, which utilizes more silica and a proprietary mixing process to dramatically improve mileage and snow performance while keeping the reliable dry handling of the original ADVAN Sport® A/S+.
- Superior handling is attained by the performance shoulder which features outside shoulder blocks that are extra-large to enhance cornering.
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, and commercial truck and bus. For more information on Yokohama’s broad product line, visit www.yokohamatire.com and www.yokohamatruck.com.
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Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tires 101” section at www.yokohamatire.com.